China's dynasties have made water conservancy construction a top priority for enriching the people and rejuvenating the country and consolidating the country. Today, when the reform and opening up has achieved great economic results, the root cause of the drought in the southwest is more worth pondering.

Since ancient times, product quality has been the lifeblood of enterprises, and marketing is the key to the survival of enterprises. The tripolyamine incident has caused the whole food industry to reflect on food safety. The financial crisis has caused many companies to experience drought. When enterprises have a drought, can enterprises be stable? Treating, carrying out drought relief and reducing losses is worthy of deep thinking.

“South of Caiyun” became “high loess” and it was a change in the southwest. When Premier Wen Jiabao inspected, he said: the construction of drought-resistant infrastructure is lagging behind, the water source project is insufficient, the irrigation facilities are not matched, and the drinking water in mountainous areas is difficult. It is the economic and social development of the region. Outstanding issue. Since then, the southwest has launched a drought emergency response plan.

When there is a drought in the enterprise, after the company leaders go to various places to inspect, all localities will formulate a contingency plan to try to ask the headquarters to support the improvement of the status quo. But whether the enterprise should proceed from a strategic point of view, whether there is still a need for salvage in the arid area, whether it is necessary or not The region introduces hydrolyzed drought. If the country has limited resources, the self-rescue in the arid region will become the direction of thinking.

The consequences of rural debts, "the extent of the disaster has far exceeded our expectation. Yunnan has not considered the issue of agricultural production this year, but considers how it will not thirst, starving people." "Even if there is More horses, more cars to send water, but the water is limited, can not grow what we eat next year?" "Now we can only wait for God to rain."

In the face of a drought, enterprises will consider how to avoid similar incidents in the future and formulate reform measures, often ignoring how to quickly compensate for losses.

For example, the company found that the performance of the last quarter fell, the cost exceeded the standard, mainly because the marketing tactics were affected by the company's budget system and authority, and the response was sluggish. Therefore, the purpose of corporate marketing reform was to make the regional tactics flexible, and to expand the authorization, or because the headquarters developed a promotion strategy. The regional promotion effect is not good, but the headquarters promotion fee has been paid, and the regional performance has not improved. Because the headquarters immediately reformed and authorized the region, it was implemented by the regional self-proposal and flexible operation.

On March 27th, the southwest finally rained, under the combined force of natural forces and artificial forces, but the rain did not alleviate the drought, and the drought in the southwest will continue for some time.

From the surface of corporate marketing reform, it is the main reason for improvement. However, in the last quarter, the loss of consumers and the decline in basic sales, but no improvement measures to make up for it, only gave the regional approval authority, and did not revise the annual budget, which is equal to the next quarter. It will be difficult to make up for the loss in the previous quarter due to cost restrictions.

The leaders found problems after local inspections, and then proposed improvement plans for salvation. How many can solve the current situation, and more should consider long-term development, but first of all, we must solve the urgent need.
China's dynasties have made water conservancy construction a top priority for enriching the people and rejuvenating the country and consolidating the country. Today, when the reform and opening up has achieved great economic results, the root cause of the drought in the southwest is more worth pondering.

Since ancient times, product quality has been the lifeblood of enterprises, and marketing is the key to the survival of enterprises. The tripolyamine incident has caused the whole food industry to reflect on food safety. The financial crisis has caused many companies to experience drought. When enterprises have a drought, can enterprises be stable? Treating, carrying out drought relief and reducing losses is worthy of deep thinking.

“South of Caiyun” became “high loess” and it was a change in the southwest. When Premier Wen Jiabao inspected, he said: the construction of drought-resistant infrastructure is lagging behind, the water source project is insufficient, the irrigation facilities are not matched, and the drinking water in mountainous areas is difficult. It is the economic and social development of the region. Outstanding issue. Since then, the southwest has launched a drought emergency response plan.

When there is a drought in the enterprise, after the company leaders go to various places to inspect, all localities will formulate a contingency plan to try to ask the headquarters to support the improvement of the status quo. But whether the enterprise should proceed from a strategic point of view, whether there is still a need for salvage in the arid area, whether it is necessary or not The region introduces hydrolyzed drought. If the country has limited resources, the self-rescue in the arid region will become the direction of thinking.

The consequences of rural debts, "the extent of the disaster has far exceeded our expectation. Yunnan has not considered the issue of agricultural production this year, but considers how it will not thirst, starving people." "Even if there is More horses, more cars to send water, but the water is limited, can not grow what we eat next year?" "Now we can only wait for God to rain."

In the face of a drought, enterprises will consider how to avoid similar incidents in the future and formulate reform measures, often ignoring how to quickly compensate for losses.

For example, the company found that the performance of the last quarter fell, the cost exceeded the standard, mainly because the marketing tactics were affected by the company's budget system and authority, and the response was sluggish. Therefore, the purpose of corporate marketing reform was to make the regional tactics flexible, and to expand the authorization, or because the headquarters developed a promotion strategy. The regional promotion effect is not good, but the headquarters promotion fee has been paid, and the regional performance has not improved. Because the headquarters immediately reformed and authorized the region, it was implemented by the regional self-proposal and flexible operation.

On March 27th, the southwest finally rained, under the combined force of natural forces and artificial forces, but the rain did not alleviate the drought, and the drought in the southwest will continue for some time.

From the surface of corporate marketing reform, it is the main reason for improvement. However, in the last quarter, the loss of consumers and the decline in basic sales, but no improvement measures to make up for it, only gave the regional approval authority, and did not revise the annual budget, which is equal to the next quarter. It will be difficult to make up for the loss in the previous quarter due to cost restrictions.

The leaders found problems after local inspections, and then proposed improvement plans for salvation. How many can solve the current situation, and more should consider long-term development, but first of all, we must solve the urgent need.
“Reservoirs and various water conservancy facilities were basically built in the 1950s and 1960s. Some were even built in ancient times. There were few inputs and new constructions in the future, and even the old facilities lacked maintenance or even vandalism. In rural areas, the situation is similar. “Yunnan has spent countless billions in various “running projects”, “poverty alleviation projects”, and even “sewage water transfer projects” in recent years, but these projects are still in the air, or they are implemented. In general, a drought has exposed many problems and even responsibilities of government work.

The customers and marketing personnel in the enterprise are mostly old customers and old employees. On the surface, it seems that the loyalty to the company is very high and stable, but it is easy to meet because of stability. The bottleneck of marketing will also be difficult to break through, although the company is recruiting every year. The newcomer replenishes the blood, but a radish has a pit, the regional market does not expand, the position does not increase, the old man does not leave, and the newcomer will also grow difficult. It took a high price to train new people. Because of the limited space for newcomers to develop, it has become the industry's Whampoa Military Academy, and has trained talents for others.

The example of Kunming is enough to show that disasters do not necessarily mean harmful, because Kunming has the water supply guarantee of Yunlong Reservoir, which makes Kunming feel awkward in the face of drought.

Similarly, in the event of a corporate crisis, each region is affected by different foundations. For example, when a company has a tight cash flow, a customer-based area, or a customer who establishes a strategic partner, will help the company in the past. Corporate crisis. The same loyal team will understand the company when it encounters the company's tight wages, and will continue to do their jobs without swaying the army or going to other companies.

Therefore, it is not possible to catch up with the lessons of drought. Generally speaking, it is necessary to consider repairing reservoirs in places where there is not enough water in a region. If you are near rivers, you do not need to repair them. You only need to build irrigation stations, and considering the factors of infiltration, It is also not suitable for repairing trenches that are too long, such as taking spring water and digging well water. Different reservoirs have different functions, such as some for domestic water, some for irrigation, some for power generation, and generally do not have multiple functions, such as the famous Three Gorges Reservoir is not considered in the design. The support function for agricultural water conservancy mainly considers shipping, power generation and flood control.

Therefore, when a company is in a drought, not all regions or departments are suitable for building a reservoir. For example, when regional managers are complaining that the performance is not achieved because of insufficient fees, the headquarters does not necessarily have to add additional fees to all regions, because each of the rest The basic situation is different. Some areas need to strengthen the basic work. Some areas need to increase market share. Some areas only need to survive. Some areas need to change personnel. We should balance the improvement of each area from the strategic perspective of the enterprise. Program.

So it's not just an additional cost to improve the status quo.

In Yunnan Province, the most plagued “culprit” is economic forests. The problem of crop cultivation is currently based on rubber and eucalyptus. It is vividly described as “two huge pumping machines” ------ day and night Stopping the water in the soil of Yunnan.

When marketing teams make business decisions, they are sometimes a double-edged sword. Managers need to make trade-offs, such as new product launches, product structure adjustments, etc. Each product has a different mission at the beginning of the market. For example, some products are The basic sales products are losing money when they are listed, but in order to meet the production capacity. Similarly, the marketing areas have different business objectives. Some regions allow for losses during the time period for long-term strategic considerations, so it is not possible to weigh right and wrong from one perspective.

The water level of the Mekong River has been affected by the more serious water level in the past half century, which has affected the agriculture, fishery and drinking water supply of the four countries (Thailand, Laos, Vietnam, Cambodia). The four countries believe that China's construction of several dams upstream has caused the drought to worsen. It is well known that in the dry season, the upstream Chinese hydropower stations also need to store water to generate electricity, and it is difficult to actively release water to the downstream. This is the crux of the problem.

When enterprises encounter drought, they may have different degrees of drought due to differences in basic areas. When enterprises weigh, the first thing to consider is whether the drought-stricken areas can alleviate their drought, and then consider saving the drought in other areas, such as The production capacity of a branch company is large. When the country is out of stock, the company first thinks of transferring goods from a large-capacity factory to other areas, but the sales area is also large, only after it meets its own needs. The remaining capacity will be met in other areas. Responsibility is a waste of logistics costs and misses the expansion of the dominant area.
Thailand and Vietnam, which account for 40% of the world's rice production, will cut production by more than 30% due to drought. However, as the Americas and Australia are a bumper year, there is little concern about the imbalance between supply and demand of global agricultural products and a new round of inflation. One of the reasons why the drought in the southwest has not attracted the attention of the international community.

When some areas are experiencing drought, but due to the rapid growth of performance in other regions, the overall trend of enterprises is rising. Enterprises may estimate the loss of the arid area to be small, and think that the impact on the overall situation is not great, and there will be little concern, but the drought The area is not supported during the dry period, and it will take a higher price to turn over in the future after the drought.

Later, drought resistance in the southwest or drought resistance of enterprises must have a sense of crisis. As long as the crisis is prevented in advance, the losses will be lower, and the greater drought will not become a major disaster.

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